Concept by COAF is a social enterprise, including a hotel, conference center & restaurant

Concept by COAF is a social enterprise, located at 1 Debet 2031, Lori Province, Armenia

Immerse in the Flavors of the Lori

With so many options for food, wine, and agro tourism in the region, it won’t be easy to fit all the exciting experiences that Lori offers in your stay, but it’s definitely worth trying. Here are just some of the interactive food experiences you can choose from:

Concept Restaurant: Whether for breakfast, lunch, or dinner, our chef’s touch will leave you more than satisfied. Enjoy a high-quality blend of innovation and traditional cuisine with a menu to fit everyone’s preferences.


Masterclass: To go deeper into the culture of the region, ask our team about booking one (or some) of the following masterclasses on making traditional Armenian dishes:

– Gata (Armenian dessert) making
– Bread baking
– Ghapama (traditional fall pumpkin dish) making
– Spas (comfort yogurt soup) making
– Arishta (Armenian pasta) making

Wine and cheese tasting: Discover local dairy farms that offer curated tastings. Guests can savor artisanal Armenian cheese paired with the unique and nuanced flavors of local wines.

Honey making: Delve into the sweet tradition of beekeeping in northern Armenia and sample fresh, raw honey.

Raspberry harvest at SMART Campus: Get close to the bounty of the land and participate in a raspberry harvest. Seasonal, inquire from the concierge.

Reserve your experience

Reserve your experience