New Year Escape

2 All-Inclusive Nights

Welcome to 
CONCEPT HOTEL

A hidden gem nestled in the heart of northern Armenia’s Debed Canyon, offering a rich blend of rural charm and modernity.

DINE & DRINK AT CONCEPT RESTAURANT

Whether you crave innovative flavors or classic favorites, our chefs skillfully blend creativity and tradition to deliver a dining experience that transcends expectations.

ORGANIZE YOUR NEXT EVENT IN ONE OF OUR MEETING ROOMS

Facilitate success in a professional setting with our fully equipped meeting rooms, which can be customized to meet your specific needs.

LORI EXPERIENCES

Enrich your stay by reserving one of our exceptional tours, designed to capture the essence of Debed Canyon’s charm and provide an unforgettable escape at Concept Hotel.

All rooms

COMFORT ROOM,
MOUNTAIN BUILDING

Our mountain building’s comfort rooms give you a spacious interior with plush bedding and contemporary amenities, ensuring a restful stay. A refreshing start to your day is guaranteed by floor-to-ceiling windows that reveal wide panoramic views of scenic mountains.

All rooms

DELUXE ROOM,
MOUNTAIN BUILDING

Experience the epitome of modern decadence in our Deluxe rooms, featuring a king-size bed, modern amenities with ample space and comfort to want to spend time in your room as well. Breathtaking mountain views unfold through expansive floor-to-ceiling windows across the entirety of the room.

All rooms

COMFORT ROOM,
VALLEY BUILDING

Escape to true tranquility with our Comfort rooms in the Valley Building, offering views of lush landscapes that roll into the Debed Canyon. Fully decked with comfort and convenience, this room will bring you closer to the serene environment and enhance your overall experience.

All rooms

DELUXE ROOM,
VALLEY BUILDING

Step into sophistication with our Deluxe rooms in the Valley building, boasting a refined design aesthetic and expansive layout. Enjoy ample space to unwind while taking in the scenic beauty of the valley. A perfect setting for your rejuvenation needs.

MEETING ROOMS

Our fully-equipped meeting rooms are here to serve as the perfect setting for your corporate retreat, conference, training, or team building sessions.

CO-WORKING SPACE

Nestled in the picturesque Debed Canyon, our co-working space is designed for remote work with a touch of serenity.

Savor every moment

Indulge your palate at our in-house Concept Restaurant, where traditional Armenian tastes intertwine with global inspirations. Join us for breakfast, lunch, or dinner from 9:00 am to 11:00 pm daily. Room service and a full-service bar are also available to cater to your every craving.

Nature Enthusiast's Retreat

HISTORY & CULTURE EXPEDITION

CULINARY DELIGHT

February 5, 2024

6 Reasons Why You Should Stay at Concept by COAF in Lori, Armenia

Concept Hotel offers a unique opportunity to immerse yourself in nature's tranquility

October 19, 2023

Why It’s Worth Organizing Your Event in the Village of Debed, Lori

Step back in time to August 8, 2019 when the seeds of innovation were planted during the groundbreaking ceremony

September 22, 2023

COAF Fest: Celebrating Lori’s Hidden Gems

COAF Fest: Arts, Crafts, and Music drew in over 5,000 guests to the village of Debed, bringing in much-deserved attention to the region

Concept by COAF is a contemporary boutique hotel that focuses your experience around the intersection of comfort and culture. It’s also the largest social enterprise in Armenia – this means staying in our hotel or organizing an event with us is a combination of luxury, comfort, culture, and philanthropy.

We opened in 2019 to provide warm hospitality and a serene experience to local and international travelers. The Concept complex includes the hotel’s Mountain and Valley buildings, an exceptional conference center housed in the latter, and our culinary haven – a restaurant that uses local ingredients and an innovative touch to elevate guests’ experiences to new heights.

Every penny our guests spend at Concept by COAF goes to funding the Children of Armenia Fund’s (COAF) SMART Center in Lori, one of the leading educational enterprises in Armenia aimed at empowering and uplifting rural youth and communities.

New Year Escape

Welcome to CONCEPT HOTEL

DINE & DRINK AT CONCEPT RESTAURANT

ORGANIZE YOUR NEXT EVENT IN ONE OF OUR MEETING ROOMS

LORI EXPERIENCES

MEETING ROOMS

CO-WORKING SPACE

Savor every moment

Nature Enthusiast's Retreat

HISTORY & CULTURE EXPEDITION

CULINARY DELIGHT

Welcome to 
CONCEPT HOTEL