Concept by COAF is a social enterprise, including a hotel, conference center & restaurant

Concept by COAF is a social enterprise, located at 1 Debet 2031, Lori Province, Armenia

6 Reasons Why You Should Stay at Concept by COAF in Lori, Armenia

1. You’ll Discover Serenity Like Never Before

An escape to Concept by COAF is an escape to Debet, a charming village nestled in the northeastern Lori region of Armenia. Debet is renowned for its verdant valleys and majestic mountains. Concept Hotel offers a unique opportunity to immerse yourself in nature’s tranquility while staying connected to the world. At this contemporary boutique hotel offering an alternative experience, you can choose to stay recluse and get in touch with nature like never before or venture into the village and get to know life for the locals. A modern sanctuary in the heart of Debet village.

2. Perfect for both Lazy Leisure and Outdoor Adventures

Although our staff are on call to cater your very relaxing disconnect from the bustle of the city, being in Debed Canyon offers easy access to so many activities as well. From biking, to hiking, river rafting, horseback riding, and jeep adventures, our concierge as well as the Visitor Center can offer agendas with a variety of tour combinations to suit everyone’s interests. Don’t forget to inquire about culinary tourism options, too, for potential raspberry harvesting, Armenian cuisine masterclasses, and local wine and cheese tastings to enrich your trip.

3. Design Delights and Cozy Comfort

As part of the COAF SMART campus, Concept Hotel by COAF embodies a blend of sleek, industrial design and cozy comfort with touches of Armenian culture. Designed by Lebanese-Armenian architect Paul Kaloustian, our hotel features comfort and premium rooms, all furnished with inviting minimalism, comfort, and stunning panoramic views of the canyon. You can take a free tour of the innovative COAF SMART center during your stay, home to innovative design and over 1800 rural learners as well.

4. A Stay with Purpose

Every stay at Concept Hotel contributes to COAF’s community advancement programs across Armenian villages. Since 2004, COAF has impacted over 107,000 individuals in 64 villages, spanning regions like Armavir, Aragatsotn, Lori, Gegharkunik, Shirak, and Tavush. Enjoy the fulfillment of giving back while indulging in a relaxing vacation.

5. Culinary Satisfaction Awaits

Meet our head chef, Davit Gabrielyan, whose culinary expertise promises to tantalize your taste buds. Davit crafts a menu featuring signature dishes from Armenian, Georgian, and Italian cuisines; from savory dolma to melt-in-your-mouth lamb chop BBQ, Concept Hotel offers gourmet delights to satisfy every palate.

Don’t miss out on our must-try caramelized pear salad, featuring fresh local greens, gorgonzola, and our irresistible pears. Our bestselling baked trout is also a winner, infused with mushroom, pine nuts, and tarragon.

6. The Perfect Shot Every Time

Whether it’s in the striking minimalist interiors of the boutique hotel, adorned with some works of art you might just recognize, or the breathtaking landscapes of the surroundings, Concept Hotel is the ultimate Instagram-friendly destination. Capture picturesque moments, share your experiences with us on Facebook and Instagram, and tag Concept Hotel in your posts – we can’t wait to see your beautiful Lori snapshots!

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