Concept by COAF is a social enterprise, including a hotel, conference center & restaurant

Concept by COAF is a social enterprise, located at 1 Debet 2031, Lori Province, Armenia

Begin Anew at Concept

Wrapped in Wonder

Ring in 2027  in the heart of Lori’s breathtaking mountains at the Concept Hotel by COAF. Choose our 2-night or 3-night holiday package and immerse yourself in a winter wonderland  filled with festive gourmet dining, unforgettable entertainment, and cherished moments.

Whether you are planning a romantic escape or a heartwarming family celebration, we guarantee that your holiday at Concept will be a magical one you’ll never forget.

Call us to book your stay:

+374 60 700050
info@concepthotel.am 

What’s Included in Your Holiday Package

December 31 | New Year’s Eve Gala Dinner & Celebration

  • Festive Gala Dinner at Concept Restaurant featuring gourmet Armenian and European cuisine
  • Midnight Countdown & Party with DJ Zen
  • Visit from Santa Claus with special surprise gifts for our little guests
  • Festive Ambiance around an  open fire pit in our cozy lounge area

January 1 & 2 | Family Activities, Workshops, & Winter Wonder

  • For the Little Ones | Puppet Theater show, immersive team adventures with Nigma Quest, and interactive pizza & holiday cookie workshops
  • Cozy Fireside Evenings | Spiced mulled wine, fresh pancakes, and roasted marshmallows by the outdoor fire pit
  • Culinary Traditions | Traditional Ghapama masterclass and tasting
  • Entertainment & Leisure | Horseback riding through picturesque Lori, mixed dance masterclasses, and interactive quiz games
  • Movie Evenings | Holiday film screenings

What’s Included in Your Holiday Package

December 31 | New Year’s Eve Gala Dinner & Celebration

  • Festive Gala Dinner at Concept Restaurant featuring gourmet Armenian and European cuisine
  • Midnight Countdown & Party with DJ Zen
  • Visit from Santa Claus with special surprise gifts for our little guests
  • Festive Ambiance around an  open fire pit in our cozy lounge area

January 1 & 2 | Family Activities, Workshops, & Winter Wonder

  • For the Little Ones | Puppet Theater show, immersive team adventures with Nigma Quest, and interactive pizza & holiday cookie workshops
  • Cozy Fireside Evenings | Spiced mulled wine, fresh pancakes, and roasted marshmallows by the outdoor fire pit
  • Culinary Traditions | Traditional Ghapama masterclass and tasting
  • Entertainment & Leisure | Horseback riding through picturesque Lori, mixed dance masterclasses, and interactive quiz games
  • Movie Evenings | Holiday film screenings 

Package Prices (For 2 Adults)

2-Night Package
(December 31 – January 1)

Comfort room

374,000AMD

Deluxe room

384,000AMD

3-Night Package
(December 31 – January 2)

Comfort room

463,000AMD

Deluxe room

478,000AMD

Price includes accommodations, three meals a day, Gala Dinner, entertainment programs, and all activities.

Children’s Pricing
(with Extra Bed)

Under 5 years

FREE

Ages 5–11

49,000AMD

Ages 12+

81,000AMD

Gala Dinner Only
(No Overnight Stay)

Not planning an overnight stay? Join us on December 31st!

Gala Dinner & Party with DJ Zen

55,000 AMD (per guest)

Limited seats available. Reservations are now open!

Wrapped

in Wonder

Wrapped

in

Wonder

Important Booking Info

Payment Terms

A 50% prepayment is required upon booking to confirm your reservation, and the remaining 50% must be paid by December 10.

Cancellation Policy

Cancellations made after December 10 are non-refundable. For reservation made after December 10, full payment is required upon booking, and is non-refundable upon cancellation

Food Policy

Outside food and drinks are not permitted.

OUR MISSION

Start this New Year with Purpose

At Concept Hotel by COAF, your stay is more than just a relaxing getaway. Every experience directly contributes to offering a rich variety  of educational opportunities for children in rural Armenia, as 100% of our profits are reinvested into the COAF SMART Center right here in Lori. .To learn more about the COAF SMART Model, please ask our hotel reception about setting up a tour at the Center, located just above the hotel.

Join us for the holidays and empower the next generation of Armenia’s youth.